With our finger on the pulse of what is happening eKasi
(in the township), Loxyion Conexyion is able to deliver the most up to date
insight based solutions to our clients.
Focus on the ever increasing black middle class
The middle class plays a pivotal role in South Africa, not only from a purely economic perspective, but also from a social and political point of view. The growing black share of the middle class suggests that race may be becoming disassociated from class. There is some uncertainty surrounding the magnitude of this shift, but what appears to be clear is that the middle class is slowly becoming more racially representative and this is a promising sign.
South Africa’s middle class represents households earning between R15 000 and R50 000, with their own transport, a tertiary education, employment in a white-collar job and owning their home or spending more than R4 000 a month on rent. The black middle class has increased in size from 1.7 million in 2004 to an estimated 4.2 million today. Only 3 percent, or about 120 000 black middle class South Africans live in the Western Cape, mainly in Cape Town. Gauteng, meanwhile, had 46 percent, or about 2 million black South Africans. According to a Unilever Institute for Strategic Marketing study, the black middle class collective spend more than R400bn annually.
This is more than the R380bn spent by the 2.8 million white middle class adults. The study defined middle class as a black adult, older than 16, and living in a household with a combined monthly income of between R16 000 and R50 000. BEE had also contributed, as had the early high economic growth of the 2000s. By the end of 2015, the size of the black middle class will surpass the size of the white population in South Africa.
Loxyion Conexyion continues with Russian Bear
|Post a successful brand campaign Russian Bear has extended their contract to award Loxyion Conexyion with the responsibility and the privilege of growing the brand in the JHB, EC, CT and KZN townships.|
Labola App Abuzz
She might well have been talking about the launch of Lobola Calculator, a new app that calculates the lobolo worth of a woman who doesn’t know it herself – based on responses to questions about her physical attributes, education and marital history. The app, developed by Johannesburg techno boffin Robert Matsaneng, is available from the Android app store and is being developed for iOS and BlackBerry. The app first asks for your age, height, weight and waist size, then asks you to honestly rank how attractive you are between “not at all” and “really hot”. It then asks for your highest qualification, and if you are employed, previously married or have children.
For a 25-year-old woman who is 1.65m tall, weighs 55kg, wears size 32 pants, considers herself “really hot”, has a matric, is employed (no specifics required) and has children (number not required), the prospects look surprisingly bleak. She is worth a paltry R5000 and no cows at all. But if the same woman has no children or previous marriages, she is worth R40000 and five cows.
Matsaneng, 26, said he developed the app because “my friends are getting married and I don’t want them to be ripped off”. But he was quick to stress that the app was “pure entertainment”. He said he had tested it on “many” women. @m_kittykat tweeted: “So, according to this Lobola Calculator I’m worth R60500. Baby needs to start saving up.” The average lobolo in Eastern Cape is R85000 or 15 cows, R35000 or five cows in Western Cape and Mpumalanga, R85000 or 11 cows in Limpopo, R30000 or five cows in Northern Cape, R65000 or eight cows in North West, R82500 or 12 cows in Gauteng, and R78000 or 10 cows in KwaZulu-Natal.
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|CONTACT DANIEL KAHN
T: 021 426 2502
C: 071 495 4935
F: 0872 111 4869
A: Office 6, 5th Floor,
63 Hout Street, Cape Town