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OUR

STORY

OUR

STORY

Loxyion Conexyion is a specialist township marketing agency, with a BEE Level 2 certification.

With an understanding of the nuances within the largely misunderstood and constantly evolving mass market, Loxyion Conexyion (pronounced “lock-shin connec-shin”) facilitates an authentic way to reach millions of consumers through targeted brand activations and research insights.

We understand that while consumers are often lumped into broad brackets, a deeper understanding of the community is needed to not only reach a consumer’s doorstep but to win over their hearts as well.

Beyond just promoting sales, we also facilitate the growth and expansion of local businesses, by bringing the community and youth together to build, manage and ultimately enjoy activations and events eKasi.

WHAT

MAKES US LOXYION

We specialise in activations for brands that wish to penetrate the mass market.

Before we even opened for business, we spent a year on the ground, building relationships, and networks in townships all over the country, from Mamelodi to Langa, and Botshabelo to Umlazi.

With this nationwide network and the relationships we have built, we provide valuable access and research insights, to help launch, maintain and grow brands within a community.

With our local connections, and by engaging with consumers and business, our tailor-made approach to activate eKasi is based on an intimate understanding of the layout, culture, and complexity of this mass market.

Our relationships with key influencers also mean that we are naturally aligned with current youth trends, and what is actually happening on the ground.

OUR

APPROACH

Insights

Our exploratory approach includes focus groups, dipstick investigations and an in-depth market understanding of trends. Once all of this has been completed, a full feedback presentation is delivered with a summary and recommendations.

Strategy

Our strategy is built on real research insights into the township mass market. Not what we think is right or what feels right, but by having our finger on the pulse and being at the “rock face”.

Concept Development

With boots on the ground at all times, and with our relationships with communities, artists and suppliers, we build and develop activations and concepts based on township community integration and support.

Execution

With our can-do attitude, nothing is impossible. We provide a link between trade, brand, your sales force, and all stakeholders to implement successful campaigns. We also guarantee speed to market, flexibility, as well as senior involvement at all times.

Campaign Analysis

With attention to detail and a passion for the work we do, we close off any project with an in-depth analysis of the campaign, which provides a route to further success in promoting and growing your brand through further activations and understanding of trends.

OUR

APPROACH

OUR

SERVICES

As an agency that focuses solely on mass market environments, our core competency is an in-depth understanding of townships and youth trends, which includes research insights into trade and marketing relations, and how best to integrate the two.

Our business not only provides a route to market for brands through activations but also provides a number of services.

These include:

CASE

STUDIES

EXECUTIVE

TEAM

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Daniel Kahn

Executive Director

Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Customer Insight, Integrated Marketing, Advertising, and Marketing Strategy. Strong professional with unique experience in penetrating and activating brand campaigns within the township market in South Africa.

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Andile Khumalo

Non-Executive Director

A Chartered Accountant by profession and a former investment banker with Investec Corporate Finance. Andile Khumalo is a seasoned entrepreneur, deal maker and the operator of growth businesses, Andile is also the founder of I AM AN ENTREPRENEUR, an online and offline platform that supports and mentor younger entrepreneurs.

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Karabo Songo

Non-Executive Director

Qualified brand specialist & serial marketing entrepreneur Karabo Songo is a qualified brand specialist & serial marketing entrepreneur with business interests that focus on the advertising and marketing industry. With management experience that ranges from IT Empowerment Deals, Hospitality/Leisure & marketing/advertising investments, he has come to make a success of a marketing/communications investment group.

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Musa Kalenga

Non-Executive Director

Musa Kalenga is Formerly Client Partner for Facebook Africa. Prior to that, he was the Group Head: Digital Marketing at Nedbank. He is also the Head of Brands for IAB South Africa (Formerly DMMA). Musa is an author, marketer, and entrepreneur. He is a lauded speaker and strategist who was recognized as one of the Top 200 young South Africans by the Mail & Guardian. Kalenga is an enthusiastic entrepreneur who is passionate about using technology to empower the digitally invisible.

OUR

TESTIMONIALS

CLIENTS

CLIENTS

LET'S CONNECT YOU

- Make the Loxyion Conneyxion

Contact -
Cell: +27 71 495 4935
Tel: +27 21 426 2502
Email: daniel@loxyion.co.za

Address -
Unit 202, Masons Press,
7 Ravenscraig Road
Woodstock
Cape Town
7925


The Offices of Hyde Park,
Block B Ground Floor
Strouthos Place
Hyde Park
2196

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