Loxyion Conexyion is a specialist township marketing agency, with a BEE Level 2 certification.
With an understanding of the nuances within the largely misunderstood and constantly evolving mass market, Loxyion Conexyion (pronounced “lock-shin connec-shin”) facilitates an authentic way to reach millions of consumers through targeted brand activations and research insights.
We understand that while consumers are often lumped into broad brackets, a deeper understanding of the community is needed to not only reach a consumer’s doorstep but to win over their hearts as well.
Beyond just promoting sales, we also facilitate the growth and expansion of local businesses, by bringing the community and youth together to build, manage and ultimately enjoy activations and events eKasi.
MAKES US LOXYION
We specialise in activations for brands that wish to penetrate the mass market.
Before we even opened for business, we spent a year on the ground, building relationships, and networks in townships all over the country, from Mamelodi to Langa, and Botshabelo to Umlazi.
With this nationwide network and the relationships we have built, we provide valuable access and research insights, to help launch, maintain and grow brands within a community.
With our local connections, and by engaging with consumers and business, our tailor-made approach to activate eKasi is based on an intimate understanding of the layout, culture, and complexity of this mass market.
Our relationships with key influencers also mean that we are naturally aligned with current youth trends, and what is actually happening on the ground.
Our exploratory approach includes focus groups, dipstick investigations and an in-depth market understanding of trends. Once all of this has been completed, a full feedback presentation is delivered with a summary and recommendations.
Our strategy is built on real research insights into the township mass market. Not what we think is right or what feels right, but by having our finger on the pulse and being at the “rock face”.
With boots on the ground at all times, and with our relationships with communities, artists and suppliers, we build and develop activations and concepts based on township community integration and support.
With our can-do attitude, nothing is impossible. We provide a link between trade, brand, your sales force, and all stakeholders to implement successful campaigns. We also guarantee speed to market, flexibility, as well as senior involvement at all times.
With attention to detail and a passion for the work we do, we close off any project with an in-depth analysis of the campaign, which provides a route to further success in promoting and growing your brand through further activations and understanding of trends.
As an agency that focuses solely on mass market environments, our core competency is an in-depth understanding of townships and youth trends, which includes research insights into trade and marketing relations, and how best to integrate the two.
Our business not only provides a route to market for brands through activations but also provides a number of services.
Our extensive township knowledge enables us to deliver insight-driven and go-to-market strategies.
With this firm understanding of the mass market, we’re able to deliver targeted below-the-line activations and campaigns. We also work with strategic partners to amplify all marketing activities to ensure success, notably in the youth market.
Our research services to clients include:
To maintain an understanding of a real-time market, we conduct ongoing research into the following township infrastructure, trends and community activities:
Sports and festivals
Our extensive township knowledge enables us to deliver targeted and insight-driven below-the-line activations and campaigns. We also work with strategic partners to amplify all marketing activities and to ensure success, notably in the youth market.
We follow a systematic approach to all brand campaigns, which guarantees that we cover all of the necessary bases when it comes to the smooth rollout of a brand activation or event.
We bring brands and locally produced events together, and manage the full process, from identification and vetting of the property to negotiations of the sponsorship and the activation of the event.
These range from small weekly and monthly events of 50 - 150 people, to annual large scale events of 3500 - 20 000 people. To ensure full integration, we follow a unique process and approach, which minimises risk and maximizes return on investment (ROI).
Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Customer Insight, Integrated Marketing, Advertising, and Marketing Strategy. Strong professional with unique experience in penetrating and activating brand campaigns within the township market in South Africa.
A Chartered Accountant by profession and a former investment banker with Investec Corporate Finance. Andile Khumalo is a seasoned entrepreneur, deal maker and the operator of growth businesses, Andile is also the founder of I AM AN ENTREPRENEUR, an online and offline platform that supports and mentor younger entrepreneurs.
Qualified brand specialist & serial marketing entrepreneur Karabo Songo is a qualified brand specialist & serial marketing entrepreneur with business interests that focus on the advertising and marketing industry. With management experience that ranges from IT Empowerment Deals, Hospitality/Leisure & marketing/advertising investments, he has come to make a success of a marketing/communications investment group.
Musa Kalenga is Formerly Client Partner for Facebook Africa. Prior to that, he was the Group Head: Digital Marketing at Nedbank. He is also the Head of Brands for IAB South Africa (Formerly DMMA). Musa is an author, marketer, and entrepreneur. He is a lauded speaker and strategist who was recognized as one of the Top 200 young South Africans by the Mail & Guardian. Kalenga is an enthusiastic entrepreneur who is passionate about using technology to empower the digitally invisible.
“Loxyion Conexyion was a strategic partner in the quest to reignite Southern Comfort brand into the township market. The Loxyion team gathered valuable insights on how, where and when to activate the brand, in a relatively misunderstood market. Daniel & his team have fundamental relationships with key influencers in this market, and they are able to influence them to work with the brand so that all parties mutually benefit. Loxyion is a reliable and transparent main market township insights agency and is run by partners who understand corporate governance and corporate procedure. I recommend their services for township insights mining and activations.”
“Very rarely do you find an agency that can bring results-driven campaigns to life on the streets of eKasi, in a way that is not only on brand but truly consumer-centric. Loxyion Conexyion’s understanding of township life and consumption occasions is invaluable, in ensuring that brands connect with consumers in a relatable way. Coupled with the added benefit that their team seamlessly manages all aspects of any campaign, from start to finish, with detailed status reports every step of the way.”
“Loxyion Conexyion has been an integral partner in penetrating and developing our campaigns within the township market. They have demonstrated clear insight, creative problem solving and a unique understanding around what drives the market to purchase our products. The team always delivers on its promises and abides by a strong value system. Loxyion Conexyion has a strong network on the ground and integrates seamlessly between the trade and brand teams. I would strongly recommend them as a service provider and partner.”
“We have worked with Loxyion Conexyion on projects in the past and recently finished an in-depth research project across 4 key categories. I have always been satisfied with the level of professionalism and knowledge shown by the team and through the desired results. We specifically wanted to delve into the performance and lifestyle aspects of our brand to the lower income segment within the youth. The company displays a unique understanding and insight into the mass market. We feel they delivered exceptionally on the brief/s and we look forward to future projects.”
LET'S CONNECT YOU
- Make the Loxyion Conneyxion
Cell: +27 71 495 4935
Tel: +27 21 426 2502
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